By BR Staff
Why get bogged down in the usual tourist traps when you can shop like a true Londoner just a few blocks away? Whether you’re looking for the latest streetwear drop or your next kicks fix, these shops are a must-visit for anyone who appreciates style and fashion.
DOVER STREET MARKET
Pretentious as fuck. It’s like walking into an art installation. You’re going want to look around even if you don’t buy anything. Often referred to as the “anti-department store,” Dover Street hosts an eclectic mix of labels big and small. On any given day, you might see the latest Gucci offering alongside something made in the hut of a New Guinea tribesman. Conceived by Rei Kawakubo, the founder of Japanese fashion label Comme des Garçons, Dover Street also houses some of London’s most promising new designers, more affordable street and skate wear, and edgy jewelry. Its T-shirt space is always wild, weird and wonderful — kinda like its hard-to-find storefronts.
18-22 Haymarket, London
Premier streetwear that makes a statement. There’s something for everyone at END., from wide-legged cargos, patchwork military pants (using vintage U.S. Army tents), and brogues from the world’s best brands to rare Japanese gear such as Daiki Suzuki aviator jackets. END. is where the shopping is diverse with multiple vibes and multiple price points to boot.
59 Broadwick St., Soho, London
Where hip Londoners go to shop for cool, funky fashion. Get lost in the Tudor-style building’s interconnected, wood-paneled rooms, then stop by Café Liberty on the second floor for afternoon tea. Liberty may be best known for its floral prints and British designs, used on everything from button-downs to handkerchiefs, but you can find the latest designer fashions and casual wear in the mix too. This is the department store of department stores for wearables.
Regent Street, Soho, London
As one of the first British-born streetwear brands, Maharishi has found itself once again in vogue. Its embellished cargo trousers dominated nightclubs and hip-hop artists’ urban warrior style in the 1990s, and now its military-inspired clothing is modernized with eco-friendly fabrics. Maharishi is still big on highly detailed embroidery, and you’ll find it on everything from tour jackets to T-shirts for easy pairing with tailored trousers or jeans. Just don’t sleep on the T-shirts!
2-3 Great Pulteney St, Soho, London
Japanese outfitter Snow Peak, which has been supplying camping gear for more than fifty years, combines the tailoring and style of high-end fashion with fire-, water- and insect-resistant fabrics for the ultimate outerwear. Fleece overalls? Check. Rain vests? Check. Outdoor kimono? Check. Waterproof phone case? Check. There’s even something for Fido.
16A Regent St., St. James, London
Created in 2002 by Denmark designers Karl-Oskar Olsen and Brian SS Jensen, Wood Wood clothing is best known for its graphic T-shirts, sweatshirts, and jackets, and for its collaborations with Nike, Lego and Adidas. It’s best described as contemporary streetwear that mixes high fashion with a strong sports component. Think cool, classic simplicity with a playful edge.
33-35 Brewer Street, Soho, London