Rolls-Royce Unveils a $28 Million Couture Cruiser: the Customized Boat Tail for Billionaires

June 14, 2021

By Kathy A. McDonald

rolls-royce boat tail

If you’re living the dream, why not drive one? Reportedly the most expensive new car ever built ($28 million), this bespoke, Carolina blue Rolls-Royce Boat Tail is an automotive fantasy brought to life. The recently debuted “coach” represents a four-year collaboration between the luxury British automaker and deep-pocketed clients with richly defined preferences.

According to the UK’s Daily Telegraph, Jay-Z and Beyoncé commissioned the totally badass vehicle. (Dare we say it’s the ne plus ultra of luxury cars?) The famed power couple recently restored a 1932 Rolls-Royce Boat Tail and that fascination may have led to the new model. The auto firm debuted the tapered Sweptail in 2017, which led to their Coachbuild department, allowing select buyers the ability to essentially personalize the nautical design-influenced cars.

The Boat Tail expands the concept. The car’s unique details include a dashboard clock that is actually two removable BOVET 1822 watches and a pop-up, rear-hosting suite with umbrella that houses a precisely temperature-controlled champagne cooler. The mini-refrigerator was fabricated to hold bottles of Armand de Brignac champagne (the prestige brand co-owned by Jay-Z and LVMH Moët Hennessy). Silver, china, crystal flutes and upholstered stools complete the picnic provisions.

Styling is sleek; the hand-finished, crystal-flaked blue aluminum frame has no panels or breaks. The wheels are finished in blue, too — J-Class yachts were the inspiration for the nautical-style finishes of the Boat Tail. Just over nineteen feet in length, the car’s form comes from the idea of a sailing boat grafted to a Rolls-Royce chassis. Grain-matched wood veneer patterned with stainless steel pinstripes tops the rear of the car similar to a yacht deck. The wraparound windshield echoes the look of a classic midcentury wooden motorboat. The roof is removable for open-air driving, and the interior is finished in shades of specially made blue leather.

28 million dollar rolls-royce

The sound system was a consideration from day one of the car’s inception. Rolls-Royce’s existing fifteen-speaker custom-made audio system is enhanced by the Boat Tail’s floor structure and specialized sill section, which were designed as resonance chambers. As a result, the bass speakers resonate differently from other models, and Rolls-Royce promises an exceptional aural experience. No doubt.

Although the engine specs weren’t specified, if the Boat Tail is anything like the 2021 Rolls-Royce Phantom, expect mega-horsepower and a turbocharged V12 engine, hydraulic-assisted rack-and-pinion steering and pneumatic, state-of-the-art front and rear suspension. This is the car to road test.